The right to be informed.

This right states that businesses should always provide consumers with enough appropriate information to make intelligent and informed product choices.

Certification Levels

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Brand Certification:

When a company integrates clean water practices across their entire corporate structure to cover every location, all products in a brand, processing facility or any other facility that may have an impact on the consumer. 

Location Certification:

Clean water practices are limited to a specific physical location

Product Certification:

Limited to one specific product